Marketing
Case Studies:
Conference Promotion:
The Challenge: To bring together three chapters of MPI to plan and promote a regional conference. :: click for more 

Website Development:
The Challenge: To organize a vast amount of medical resources and design a practical Website for care providers. :: click for more

Identity Packaging:
The Challenge:To develop a comprehensive identify system for materials in print and electronic form for a land developer. :: click for more

Identity Package

The challenge:
To develop a comprehensive identify system for materials in print and electronic form for a land developer.

The solution:
Mann Properties is a family owned developer who was seeking assistance with their corporate identity package. Several designers had attempted to find the "look" that captured the essence of the company, to no avail. Then they called us. We developed a comprehensive marketing plan, addressing how the various components of the identify package would help to establish the brand of the company and create name awareness among the diverse target audiences which included commercial tenants, businesses, custom home builders and homeowners.

We started with suggestions for ways to refine an existing logo. We then developed a tagline and developed ways to tie all of the various printed pieces together for a look that was cohesive and consistent.

One of the major challenges was developing a color scheme that would translate between outdoor signage, printed literature and electronic media. Inks needed to be custom mixed in order to match that large number of signs on-location at the properties.

From business cards to folders, we developed the main collateral items, including an overall corporate piece, which highlighted the various divisions of the company. Then, we designed an extensive web site that not only promoted the many services and features of the developer, but that also listed properties available for lease.

The result was a coordinated visual identity that was consistent between all aspects of communication, from signage to web site, that captured the essence of the company, pleased the principals and made a dramatic impact on the developer's name-recognition in the area.

Click here to visit the Mann Properties Website