We publish a
variety of magazines, guides, newsletters, directories, manuals and
training materials, using both print and electronic media.
Some projects cross-over and have both a hard copy, as well as an
electronic companion version.
In most cases,
we coordinate the entire process, from gathering content to selling
ads and coordinating distribution. Electronic media is frequently
the media we recommend. Graphic e-mails, online newsletters, websites,
portals and intra-nets are among the "new media" we develop
and execute for clients.
Whether it is
a simple website or one that employs database integration, custom
searches and e-commerce, our designs adhere to our same high standards
for legibility and ability to convey information effectively.
In many cases
the client looks to us for recommendations on which media would
be the most effective. Our marketing background helps us make recommendations
concerning an overall strategy for how to best use the media options
and coordinate them for the best use of the overall budget. We always
look at the big picture of how a project fits into the long-range
plan, so that one newsletter or one blast e-mail doesn't eat up
the entire budget if we have other tactics to develop and other
goals to meet. We keep each media project in perspective.
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